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Chief Marketer Staff

  • News Brief

    BUILD-A-BEAR WORKSHOP: is partnering with Major League Baseball again this year to let fans make plush dolls of MLB team mascots

  • Five Tips for Closing the Sale Online

    It didn’t make much sense that in a hypercompetitive world, with super-aggressive quotas and limited time, a salesperson would choose to travel to my office instead of hosting a virtual demo

  • Digital

    How to Champion Natural Search Optimization

    A reader asked: “How can a CEO/CMO with no particular experience in natural search optimization, who would be a willing champion given the opportunity, refocus or restructure an organization to make that happen?”

  • Why Federated Is Right and Wanamaker Was Wrong

    Financial analysts will argue that a holding company such as Federated Department Stores doesn’t need a corporate brand, that the only thing that counts are the financial results.

  • New Study Results: Online Shopping Isn’t Entertainment

    Last May I told you about MarketingSherpa’s eye-tracking study of how online shoppers view a Website home page. No matter how pretty and enticing the rest of the page, most shoppers seemed to focus on navigation

  • Agencies

    Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals

    Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.

  • Agencies

    Meet the Broker: Beth Wolven

    Today we meet Beth Wolven, lead broker at Direct Communications Corp., a Rutland, VT-based list brokerage and management firm.

  • Listline e-Newsletter 04/05/07

    Zoom Information Inc. has released a list of 337,274 financial services
    firms. These names are sourced from ZoomInfo, a business information
    Internet search engine used by recruiters, sales and marketing
    executives.

  • Agencies

    MSC Industrial Income Rises More Than 21%

    MSC Industrial Direct Co. Inc. posted net income of $40.5 million for the second quarter, a 21.5% increase over $33.3 million in the year-ago period.

  • Agencies

    NeuroPower Acquires PriMetrica Asian Operation

    NeuroPower Inc. has acquired Asian direct marketing and database services provider PriMetrica Asia Pacific, according to news reports.