Chief Marketer Staff

• Agencies

  Olde English Tattoos its Cans for Summer Promo

  Olde English, the malt liquor brand from Miller Brewing, is tattooing its cans as part of a summer campaign that salutes top tattoo artists.

• Welch’s Taps Heye for Top Marketing Spot

  Welch’s has hired Chris Heye as vice president of marketing, the top marketing job at the food company.

• News Brief

  POSTAL RATES: go up two cents on May 14, so online postage retailer Dymo Stamps will give away two-cent stamps, starting next week.

• CRM Loop Headlines Home Page

   

• Digital

  Your Brand and Paid Search: What You Need to Know

  Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”

• Listline e-Newsletter 05/03/07

  More than 1.4 million names generated during the last three months have
  been assembled to launch this list. These general merchandise buyers
  spent on average $30.

• Agencies

  Governors OK Two New Rates; Mail Groups Not Happy

  The Postal Regulatory Commission’s decision to change two of its original rate increase recommendations has drawn angry reactions from mailer groups some of whom fear the USPS may be gearing up to file another rate case under the former system which it can do until the middle of 2008.

• Agencies

  Spyware Bills to Three-Peat before Congress

  For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users’ computers.

• Direct Group Acquires Enterprise Marketing Solutions

  Direct Group, a direct marketing services firm, has acquired Enterprise Marketing Solutions. Inc., a database marketing company, for an undisclosed sum.

• Agencies

  MO Growth Helps Medco Surge in Quarter

  Medco Health Solutions Inc. posted net income of $274.8 million for the first quarter, up 89.9% over $44.8 million in the prior year.