* Traders Warehouse
* Inside AutoCAD
* Dream Products PIP
* Specials Delivery Co-op
* CKMedia Sewing Enthusiasts
* New List Updating Services Offered
* People in the News
* Western Horseman
* Classified
NEW LISTS
Traders Warehouse
More than 1.4 million names generated during the last three months have been assembled to launch this list. These general merchandise buyers spent on average $30. Names are sourced from two direct mail sources and the file has been enhanced with additional data.
Selections: Hotlines, gender, age, income, presence of children, new mover, ethnicity, presence/type of credit card, state/SCF/ZIP
Price: $80/M (quarterly hotline)
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected]
Inside AutoCAD
Eli Journals has introduced a postal list of 74,071 subscribers to a monthly publication for users of AutoCAD software. This file reaches architects, plant and building engineers, landscape architects, interior designers and similar professionals.
Selections: State/SCF/ZIP
Price: $175/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
NEW INSERT MEDIA
Dream Products PIP
A maximum of eight inserts per package will be accepted in this new monthly program. More than 1.3 million packages are shipped annually to general merchandise buyers. The average customer is 65 with a $40,000 income. Inserts must be between 3-1/2 by 5-1/2 inches, weighing no more than one-quarter ounce.
Price: $65/M
Contact: Direct Media Inc., Marie Buzzeo (203-532-2541; [email protected]
Specials Delivery Co-op
The mailing frequency for this cooperative mail program has been increased from seven to 11 times annually. Annual circulation has been increased from 2.6 million pieces to 3.4 million. Specials Delivery targets residents North Dakota and Minnesota who live within 60 miles of the Red River Valley. This includes rural areas and cities such as Fargo and Moorhead, MN. Inserts must be between 3-1/2 by 5 inches and 3-1/2 by 8-1/2 inches. The maximum weight is .15 ounce.
Price: $20/M (volume discounts available)
Contact: Stanton Direct Marketing Inc., Christie Langdon (607-734-1665; [email protected]
UPDATED LISTS
CKMedia Sewing Enthusiasts
Millard Group manages this combined list of 120,369 subscribers to Creative Machine Embroidery and Sew News. This master file has been renamed following CKMedia’s recent acquisition of these crafts magazines from Primedia.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $95/M (base)
Contact: Millard Group Inc., Tisha Tyler (619-595-4801; [email protected]
IN THE NEWS
New List Updating Services Offered
Qualified Address has introduced two new services for updating lists. Each is accessible via the company’s Web site.
One is called LACSLink, shorthand for locatable Address Conversion System Link. The other is DPV, for Delivery Point Validation.
LACSLink updates rural route postal addresses that have been converted to city addresses in conjunction the implementation of new 911 emergency phone systems. It will also convert existing addresses that have been renamed or renumbered.
The DPV address verification service matches addresses against a database of more than 165 million valid USPS delivery points. If an address matches the database, that record is updated and Zip+4 code is appended.
People in the News
Guy Morra has joined MeritDirect as a vice president in the list brokerage division. He will be based in Georgia. Morra was formerly with Direct Media Inc.
SPECIALS!
Western Horseman
New test mailers receive $10/M off the base price of the Western Horseman magazine file. Almost 140,000 active subscribers are available. Contact Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected]
CLASSIFIEDS
Classified
Several Domain Names For Sale
Accepting offers
For details contact [email protected]
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We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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