Chief Marketer Staff, Author at Chief Marketer

Cost Per Touch Used by 47% as ROI Measurement: Study

Cost per touch, that controversial measurement tool, is being used by 47.4% of respondents to a recent survey.

News Briefs

BURGER KING: is ramping up its dessert offerings with four new seasonal treats. The company is selling an Oreo BK Sundae Shake, Butterfinger Pie, Icee Floats and Mocha BK Joe Ice Coffee

Advo Acquisition Boosts Valassis’ Fortunes

(Direct Newsline)—Valassis generated $361.3 million in first quarter revenue, a significant boost from the $247.6 million it realized a year ago.

Listline e-Newsletter 05/07/07

More than 2.2 million names have been assembled for the GLP European
Auto Owners file. About 90% of these individuals are men.

Agencies

Advo Acquisition Boosts Valassis’ Fortunes

Valassis generated $361.3 million in first quarter revenue, a significant boost from the $247.6 million it realized a year ago. But $112.1 million of that came from its March 2 acquisition of shared-mail distributor Advo.

Sigma Acquires Three Marketing Firms

Sigma Marketing Group, a database company, has acquired three marketing firms: Creative Communications Inc.; eLocal Marketing; and Strategic Targeting Inc. Terms of the acquisitions were not disclosed.

Agencies

Oregon to Enforce Do-Not-Call Registry: Report

The Oregon Senate has passed legislation that would eliminate a split between its laws and the federal do-not-call list, according to the Associated Press. As a result, the state will begin enforcing the federal do-not-call list.

Agencies

Kraft Launches Second Life Supermarket

Kraft Foods is opening shop on Second Life today.

The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8.

Agencies

Hilton Photo Contest Puts Winner on Times Square Billboard

Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City’s Times Square.

Agencies

Chrysler to Give Car to Parents of May 6 Newborn

Chrysler is out with a contest that offers a new car to the parents of a child born at exactly 2:03:04 on May 6.