* GLP European Auto Owners
* Let’s Talk Calling Card Buyers
* Totalbase Sports and Outdoor Enthusiasts
* Penthouse Premium PIP
* CBS.SportsLine.com Baseball Master File
* Introducing Chris Mayka of Atlantic List Co.
* People in the News
* Harlequin Continuity Master File Seniors
* British Columbia Magazine
* Classified
NEW LISTS
GLP European Auto Owners
More than 2.2 million names have been assembled for the GLP European Auto Owners file. About 90% of these individuals are men. These names come from direct mail and Internet surveys, dealer groups, warranty companies and auto specific predictor lists.
Selections: Hotlines, gender, year and make, state/SCF/ZIP
Price: $85/M
Contact: McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected]
Let’s Talk Calling Card Buyers
Consumers who purchased and used calling cards are named on this file. In excess of 1.7 million names are listed. It includes Internet connectivity information and information about other specific interests, which have been identified. E-mail addresses are available. The Internet is the source.
Selections: Dwelling, e-mail connectivity/provider, SOHO, PC owner, occupation, education, length of residence, homeowner, wealth rating, credit card user, presence of children, marital status, ethnicity, income/estimated income, hotline, gender, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: Aggressive List Management Inc., Susie Henderson (847-304-4030, ext. 204; [email protected]
Totalbase Sports and Outdoor Enthusiasts
Nearly 22 million names are available on this master file. Names have been qualified by being matched against multi-source data. Sources include direct response lists, warranty cards, credit bureau information, product registrations, catalogs and surveys.
Selections: Mail order buyers, hotlines, lifestyle, adult’s/child’s age, household income, ethnicity, religion, credit cards, gender, state/SCF/ZIP
Price: $75/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]
NEWLY MANAGED INSERT MEDIA
Penthouse Premium PIP
Macromark Inc. has been selected by Penthouse Media Group to manage its package insert program. Up to two inserts will be included in 50,000 packages with videos shipped annually. Ad inserts can be up to 3 by 5 inches. The maximum weight is one-quarter ounce. Millard Group Inc. formerly handled this PIP.
Price: $55/M
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected]
NEW SELECTS
CBS.SportsLine.com Baseball Master File
A selection for team has been added to the CBS.SportsLine.com Baseball master file. A total of 983,149 names are on file. The are individuals who visited a Web site in the portsLine network of Web sites and indicated in interest in baseball. Site visitors can purchase tickets to games, products with team logos, participate in contests or fantasy baseball. About 85% of these baseball fans are men, median age 41, with a $77,728 median household income.
Additional selections: Age, gender, income, hotline, state/SCF/ZIP
Price: $100/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
MEET THE BROKER
Introducing Chris Mayka of Atlantic List Co.
This week, Meet the Broker features Chris Mayka, who splits his time between Vermont and Virginia brokering lists for publishers and nonprofit groups. To learn what industry standards he feels are needed, click here (directmag.com/meet_the_broker/mayka).
People in the News
Andrew Buckley has joined Complete Medical Lists LLC as a sales assistant.
SPECIALS!
Harlequin Continuity Master File Seniors
Fundraisers can test Harlequin Continuity Master File Seniors list for free through June 30, but enhancement fees apply. Some 114,000 active book club members are named. Contact Direct Media Inc., Sheryl Benjamin (203-532-2449; [email protected]
British Columbia Magazine
Free shipping and one free selection are available for test orders of British Columbia Magazine file until June 29. Some 27,000 Canadian and 76,000 international subscribers are on this file. Contact Cornerstone Group of Companies, Chantelle McGuire (416-932-9555, ext. 175; [email protected]
CLASSIFIEDS
Classified
Several Domain Names For Sale
Accepting offers
For details contact [email protected])
Americaneedschange2008.com
Ordermanagementpros.com
Seofulfillment.com
Thedmpros.com
Thelistpros.com
Vidclips4free.com
We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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