Sigma Marketing Group, a database company, has acquired three marketing firms: Creative Communications Inc.; eLocal Marketing; and Strategic Targeting Inc. Terms of the acquisitions were not disclosed.
The companies, which will operate under the name Sigma Marketing Group, will offer a variety of services, including Internet and mobile marketing, database services, market analytics and branding opportunities.
Management for Sigma will be drawn from all four companies. Kenyon Blunt, founder of eLocal Marketing, will serve as CEO, and Jim Byrnes of Sigma will be president and COO. Max Coats of Creative Communications was named executive vice president and Jerry Montgomery of Strategic Targeting was tapped to be senior vice president.
Sigma’s current client base includes a variety of financial institutions. The company will remain based in Rochester, NY.
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