Chief Marketer Staff
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Pravda Vodka Goes to Philadelphia to Taste Test
Pravda, a new vodka brand making its way into the U.S., is headed to bars in Philadelphia to conduct taste testings
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Agencies
Nielsen Rolls Out In-Store Measurement Test
The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend.
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MJA Advertising Launches New Brand Integration Division
MJA Advertising has created a new sponsorship and brand integration division.
The new department, called Velvet Rope, will support the agency clients looking to build their brands by associating with new venues and events.
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Digital
Make Friends—And Donors: Why Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Email
Metrics Mess: E-mail Marketers Still Lack Meaningful Ways to Measure
E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.
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Digital
Farming the Marshland: Chitika Targets the Blogosphere
It would be a vast understatement to say that a few years ago, advertisers were skeptical about potential of blogs, seeing the blogosphere as an untamed marshland.
“Now, advertisers are running to us and saying ‘wow, we were wrong,'” says Venkat Kolluri, CEO of Chitika, a contextual advertising firm which is helping bloggers monetize their efforts with targeted advertising.
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E-News to Go
The first-ever “Bloggers Cruise” will set sail Jan. 19-26 on the Carnival Freedom. The trip was dreamed up after the success of the ship’s cruise director John Heald’s blog, which has attracted nearly 200,000 visitors since debuting last month. The blog was created for the launch of the Carnival Freedom.
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Email
Anti-Spammers Distance Themselves from Mumma
Long before Oklahoma activist Mark Mumma began his legal losing streak, some anti-spammers say they told him he was headed down the wrong path and could even damage their cause.
Now that he
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Email
Silverpop Acquires Lead Management Firm Vtrenz
E-mail service provider Silverpop announced an acquisition today aiming to help marketers with long sales cycles ease some of that tension by automating some of the process, and more efficiently managing and qualifying leads.