Chief Marketer Staff
-
Agencies
Warner Bros. Cancels Screening Promos for All Canadian Releases
Warner Bros. Pictures is canceling advanced movie screenings in Canada as part of an effort to combat piracy
-
Campbell’s Chunky Soup Sets Roster of New NFL Spokesmen
Campbell’s Chunky soup is readying its largest contingent of National Football League football players to ever participate in its Mama’s Boys ad campaign.
-
Country Crock Taps NASCAR Tie to Aid Second Harvest
Country Crock is using its sponsorship of NASCAR driver Kasey Kahne to drive consumers online to take part in its Spread the Sharing campaign with America’s Second Harvest.
-
Hawkeye Buys Sports Shop Squires Group
Hawkeye Group has bought a sports marketing agency, The Squire Group, and used it to form a new division, Hawkeye Sports & Entertainment.
-
News Brief
AQUAFRESH WHITE TRAYS: is inviting consumers to guess who the celebrity is behind the “beautiful” smile.
-
Mars Advertising Promotes Two
Mars Advertising has promoted two staffers.
Heather Henry was promoted to vice president, media director and Nathan Kline was named retail channel manager.
-
Agencies
Medio Pitches On-Deck Mobile Search and Ads
Speaking at a Web 2.0 conference in San Francisco last month, Google CEO Eric Schmidt summed up his vision of his company’s future in a pithy three-word mantra: “Mobile, mobile, mobile.” Google, Yahoo! and Microsoft have all attracted a lot of attention in the last few months with their efforts to expand their search business into the mobile world. But among the many factors that make search on a phone different from doing so on a desktop, one in particular may complicate life for the Big Three engines: the wireless carriers as gatekeepers of mobile services.
-
Agencies
Web Site Focuses on Single Custom Made Garment
Craig Cochrane knew he wanted to break into electronic retailing.
Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept. That materialized in the spring of 2005, when he got together with fashion designer friend Joseph Walker and started BoutiqueOohLaLa.com, which sold skirts and other apparel.
-
Agencies
Former DM Executive Markets Cosmetics Online
In 2004, Karen Houghton left her post as advertising manager at the National Collectors Mint to found SimplyKaren.com, a site that markets mineral make-up.