Chief Marketer Staff
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Agencies
Neutrogena Webisodes, Contest Get Women to De-Stress
Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas.
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Agencies
Candie’s Sponsors Fergie Music Tour
Candie’s is sponsoring superstar artist Fergie in her first solo tour with ticket giveaways and instant-win games that could put fans front and center at the concerts.
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LeapFrog Leads Back2School Program
Electronic toy maker LeapFrog has signed as top sponsor of a back-to-school campaign targeting more than 1 million parents through parent teacher organizations (PTOs).
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USPS to Expand Move Update Requirement to Standard Mail
The U.S. Postal Service said on its Web site (www.usps.com) Wednesday that it plans to propose extending its Move Update addressing quality requirement from first class mail to standard mail. The USPS also seeks to reduce the time it allows mailers to make these changes from 185 days to 95 days before a mailing goes out.
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AOL Acquires Adtech AG
AOL has acquired a controlling interest in Adtech AG, a Frankfurt-based online ad-serving company
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Former Penobscot Internet Pharmacy Found Guilty
The Maine Pharmacy Board has found PIN Rx, the Penobscot Nation’s defunct mail order pharmacy and two of its pharmacists guilty of violations linked to selling drugs without verified prescriptions, according to wire service reports.
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Warp 9 Posts Revenue Surge
Warp 9 Inc., an online marketing services firm, posted net income of $26,405 for the third quarter, compared to a net loss of $398,706 for the prior year.
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Studio Moderna Names Schackt CEO
Eivind Schackt has been named chief executive officer of Studio Moderna Group, a direct response marketing network in Central and Eastern Europe.
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Convio Names Allison VP of Engineering
Convio, Inc., which helps nonprofits do online marketing, has named Gary Allison vice president of engineering.
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Agencies
Kmart Brings Blue Light Special Back as Character
Kmart is out with a marketing campaign that introduces its new animated spokescharacter, Mr. Bluelight.