Chief Marketer Staff
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News Briefs
CIGARETTE MARKETER: Sante Fe Natural Tobacco Co. is running a display contest for retailers, offering a $10,000 prize to the retailer that creates the best display showcasing the Natural American Spirit brand as “the natural and organic category” in the store
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OgilvyAction Merges with Einson Freeman
OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX.
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Email
Man, Oh Man, What a Racket
And the award for the anti-spammer engaged in the most offensive drain on our judicial system goes to
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Email
Company Announces E-mail Marketing Service for Small Businesses
Webmail.us, a company that provides e-mail hosting services for small business, today announced it is expanding its offerings to include e-mail marketing software on demand.
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Email
Stupid Protest Watch: “Ban Comic Sans” Can’t be Real … Right?
Please say the Ban Comic Sans protest site is satire
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Listline e-Newsletter 05/22/07
Worldata has been selected to manage a portfolio of lists for e.Republic
Inc., effective July 1. These include Government Technology, Emergency
Management, Public CIO and Texas Technology magazines, plus a
new-to-market master file. -
Increasing Number of Phone Reps Work from Home
The number of home-based telemarketing reps is projected to increase to 330,000 by 2010, according to research compiled by Exony, a management software development firm. That equals about 11% of the total home-based workforce nationwide.
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Agencies
FTC Investigating ValueClick’s Lead-Gen Activities
Interactive ad company ValueClick confirmed that it is under investigation by the Federal Trade Commission for possible violations related to its lead-generation activities.
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InfoUSA Challenges New York Times Facts in Scam Artists Story
InfoUSA offered clarification on “some particularly misleading assertions” made by the New York Times in a story on scammers who target elderly consumers. The story appeared on the newspaper’s front page on Sunday, May 20.