The number of home-based telemarketing reps is projected to increase to 330,000 by 2010, according to research compiled by Exony, a management software development firm. That equals about 11% of the total home-based workforce nationwide.
Based on an average 32% reduction in overhead costs, according to Exony, telemarketing companies could save more than $2.5 billion annually if the percentage of home-base agents was increased to 15%.
Allowing telemarketers to work from home could be expected to increase employee morale, and help companies deal with the present 22% turnover rate of phone agents.
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