Chief Marketer Staff
-
Listline e-Newsletter 07/17/07
Direct Media Inc. has been chosen to oversee a catalog customer file for
KooKoo Bear Kids Inc. A total of 14,520 buyers from the last 13 to 24
months are available. -
Agencies
ValueClick to Acquire MeziMedia
ValueClick (www.valueclick.com/) Inc. will acquire MeziMedia Inc., an operator of comparison-shopping Web sites, for $100 million.
-
Agencies
Acxiom Sale to Proceed: AP
The alternative bid period for Acxiom Corp. has passed, and its sale to Silver Lack and ValueAct Capital will go forward pending a shareholder vote, according to the Associated Press.
-
Agencies
Traffix Posts Income, Revenue Gains
Traffix, Inc. posted net income of $765,000 for the second quarter, an increase over net income of $637,000 in the prior year.
-
Epsilon Names White EVP of Agency Group
Epsilon has named Martin White executive vice president of its agency and direct services group.
-
Digital
Stop The Presses: Google Tops Among Search Engines in June
Google held the top spot in comScore’s listing of search engine activity during June. The company’s sites racked up 49.5% of all queries — roughly 4 billion of the 8 total searches made within the U.S.
-
Agencies
FBI Gets Call About Right Guard Promotion
Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week.
-
Agencies
Subway Uses Scrabble Game to Build Store Traffic
Subway is tapping an old-time favorite board game, Scrabble, to bring customers into its restaurants.
-
Agencies
Springfield, VT, Wins ‘Simpsons’ Movie Screening Promo
A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”
-
Rubbermaid Hires P&G Veteran Ted Woehrle
Newell Rubbermaid has hired Procter & Gamble marketing veteran Ted Woehrle in the newly created position of senior vice president marketing and brand management.