* KooKoo Bear Kids
* Tabak’s Beauty Products
* AEC/MCAD Tech News
* JustTheDisc.com
* Charm Factory
* Velocity Cooking
* Direct Mail Shoppers Collection U.K.
* Personal Creations
LISTS UNDER NEW MANAGEMENT
KooKoo Bear Kids
Direct Media Inc. has been chosen to oversee a catalog customer file for KooKoo Bear Kids Inc. A total of 14,520 buyers from the last 13 to 24 months are available. A 12-month buyers segment offers 20,435 names. The average unit of sale was $150 for furniture, bedding and gifts for babies and children. An average customer is a woman, 37, with a $175,000 household income. Millard-Mokrynski Group Inc. (Millard) formerly managed this file.
Selections: State/SCF/ZIP
Price: $115/M (13 to 24-month buyers)
Contact: Direct Media Inc., Nancy O’Reilly (203-532-2356; [email protected])
Tabak’s Beauty Products
Tabak’s Health Products has appointed Impulse Media to manage a list of 26,530 health, diet and cosmetic product buyers from the first and second quarters. Most customers named on the Tabak’s Beauty Products file are women, typically 45 to 56. Older names are available. Direct mail is the source. Bulls Eye Marketing Inc. previously managed this list under the name Tabak’s Refaze Skin Cream Buyers and Responders.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Kristine Falconieri (203-825-4625; [email protected])
NEW LISTS
AEC/MCAD Tech News
E-mail lists of subscribers to AEC Tech News, MCAD Tech News and GIS Tech News are available from Questex Media Group. These newsletters target individuals involved with computer-aided design and related technologies. Counts range from 3,287 to 11,801.
Selections: Newsletter
Price: $375/M
Contact: Kroll Direct Marketing Inc., Ilene Schwartz (216-371-1667; [email protected])
JustTheDisc.com
A total of 138,650 postal addresses and 113,787 e-mail addresses have been assembled on a list called Buffs, Buyers and Bargain Hunters at JustTheDisc.com. Customers purchased CD recordings of various music genres. The Internet is the source.
Selections: Category, $200-plus buyers, gender, homeowner, income, presence of children, state/SCF/ZIP
Price: $95/M (postal file); $150/M (e-mail file)
Contact: VentureDirect List Services Group, Dennis Oldakowski (212-655-5149; [email protected]
Charm Factory
A list of 9,917 buyers from the last 12 months and 12,904 from the last 24 months is available from Charm Factory Inc. The average order was $92 for beads, charms and bracelets. Those listed are typically 40 to 60 years old. Direct mail and the Internet are the sources.
Selections: State/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Names and Addresses Inc., Lisa Tricoli (847-850-1021; [email protected])
Velocity Cooking
Here’s a hotline file that identifies buyers of gourmet foods, cookware, kitchen appliances and similar products in the last 30- and 90-days, with 297,168 and 1.3 million names respectively. This is one of several files that comprise the recently introduced Velocity list group. Others for example identify donors, seniors and families with children. Direct mail is the source.
Selections: Gender, demographic/lifestyle enhancements, adult’s/child’s age, income, presence of children, children by age, length of residence, home value, dwelling type, marital status, ethnicity, religion, credit card type, payment method, purchase amount (ranges), state/SCF/ZIP
Price: $105/M (90-day buyers)
Contact: Specialists Marketing Services Inc., Karen Isenberg (201-865-5800, ext. 2212; [email protected]
Direct Mail Shoppers Collection U.K.
Some 250,000 consumers in the United Kingdom are listed. Those listed are primarily women, typically 45 or older. This list is sourced from a card pack that targeted individuals who’ve responded to insert media, surveys and direct mail.
Selections: Age, gender, marital status, occupation, household income, presence of credit card, newspapers read, competitions, crosswords, donor categories, mail order categories
Price: $190/M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; [email protected])
NEW SELECTS
Personal Creations
Creative Catalogs Corp. recently added seven product selections to its list of 478,946 Personal Creations catalog customers. These include home d
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