Chief Marketer Staff

• Agencies

  P&I Postscript

  BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12.

• News Brief

  STEAK-UMM CO.: is looking for creative recipes for its product as part of a new promotion

• Email

  List Turnover Tops E-mailers’ Worries: Study

  Keeping e-mail addresses fresh and active is apparently getting more difficult as list turnover has replaced lack of customer data as e-mail marketers

• Email

  Goodmail’s Gingras Steps Aside

  We don

• Email

  Worth a Look: E-mail Marketing Search Engine Debuts

  A search engine dedicated solely to helping e-mail marketers find reliable information has debuted at www.OnlineMarketing.info.

• Email

  Privacy Consultant Everett-Church Joins Habeas

  Ray Everett-Church

• 2007 PRO Award Finalists

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

• Listline e-Newsletter 07/24/07

  Focus USA has been selected to manage a list of religious and
  inspirational product buyers for Things Remembered. The file identifies
  171,692 gift buyers from a 12-month period.

• Rainmaker Acquires Call Center in Philippines

  Rainmaker Systems Inc., a Campbell, CA-based lead generation and teleservices firm, has acquired Qinteraction, a call center located in Manila, Philippines.

• Digital

  Poll Finds Customer Reviews and Ratings Boost Brand Trust

  Consumers put more trust in brand products when customer ratings and reviews are available online, according to survey findings from the online media technology firms Bazaarvoice and Vizu Corp.