* Things Remembered Religious and Inspirational
* Restaurant Report
* LetsFranchise.com
* Impulsive Infomercial Buyers
* Secret Skincare U.K.
* CDHC Solutions
* List Day Returns on Aug. 2
* Transcontinental Media’s French Magazines
LISTS UNDER NEW MANAGEMENT
Things Remembered Religious and Inspirational
Focus USA has been selected to manage a list of religious and inspirational product buyers for Things Remembered. The file identifies 171,692 gift buyers from a 12-month period. The unit of sale ranged from $20 to $100 and the average sale was $50. Sources include direct mail, retail and the Internet. Direct Media Inc. previously managed this file.
Selections: Purchase amount (ranges), hotlines, gender, special occasion, state/SCF/ZIP
Sample usage: Cooper Communities, International Home Shopping, MBI/Easton Press
Price: $105/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; [email protected])
Restaurant Report
Statlistics now oversees the subscription files for Restaurant Report magazine and corresponding e-mail newsletter. A total of 8,753 postal and 6,751 e-mail addresses are available. It targets the mid level and upscale independent restaurant marketplace. IdeaList Co. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $130/M (postal file); $300/M (e-mail file)
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106 or [email protected]–postal); Turker Hassan (203-778-8700, ext. 144; [email protected] –e-mail)
NEW LISTS
LetsFranchise.com
Postal and e-mail addresses for 51,000 who registered online are listed. These entrepreneur-types have reviewed franchising information for various industries, companies and capital requirements.
Selections: Date of birth, gender, state/SCF/ZIP
Price: $85/M (postal file); $150/M (e-mail file)
Contact: VentureDirect List Services Group, Jim Scova (212-655-5186; [email protected])
Impulsive Infomercial Buyers
Three million consumers who responded to long-form DRTV promotions are named. Mostly women made these $30 average purchases. All paid with credit cards.
Selections: Weekly hotline, area code, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Secret Skincare U.K.
Health and beauty product buyers in the United Kingdom are named on this file. It identifies 149,000 buyers from a 12-month period. Orders were generated at a Web site. Women, 45 and older, made most of these purchases.
Selections: Gender, geographic
Price: $185/M
Contact: Macromark Inc., Bill Ochs (845-230-6300, ext. 332; [email protected])
NEW SELECTS
CDHC Solutions
Field Media LLC has added selections for job titles to the CDHC Solutions list of 28,210 paid subscribers. This magazine reaches executives and employee benefits brokers at medium to large size firms. The file has been on the market since August 2006.
Additional selections: Gender, state/SCF/ZIP
Sample usage: The Conference Board, Hope Health
Price: $150/M
Contact: Direct Partner Solutions Inc., Patti Pierce (678-762-9869, ext. 221; [email protected])
IN THE NEWS
List Day Returns on Aug. 2
The Direct Marketing Association’s List Day conference will be held Aug. 2 at the New York Marriott Marquis Hotel. The List Vision name used for the past few years has been dropped and the old List Day moniker has been revived.
Changes to this year’s program include the introduction of separate basic and intermediate level sessions for list professionals. Additional sessions are planned for search engine marketing and list broker and list manager relations for discussion of ethics, among other topics. A roundtable discussion is planned to focus on the pros and cons of list industry consolidation.
Two 45-minute time slots for networking have been added to program. Tables, chairs and refreshments will be available for impromptu meetings. A Happy Hour has been reinstated to conference program for later in the day.
SPECIALS!
Transcontinental Media’s French Magazines
Mailers who have not used the Madam, Coup de Pouce, Elle Quebec or the Fleurs, Plantes et Jardins magazine lists in the last 24 months will receive one free selection with test orders until Sept. 30. Counts range from 30,000 to 100,000. Contact Cornerstone Group of Companies, Victor Chang (416-932-9555, ext. 127; [email protected]
Network
