Consumers put more trust in brand products when customer ratings and reviews are available online, according to survey findings from the online media technology firms Bazaarvoice and Vizu Corp.
Selected findings showed eight out of 10 consumers put more trust in brands that offer customer reviews. Seventy-six percent consider it important to read reviews before making an online purchase.
Forty-four percent of shoppers consider ratings and reviews as the most important Web site feature, compared to 15% who said product comparisons are the most important. Only 11% said privacy information on Web sites is important.
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