Chief Marketer Staff

• Paul Zaffaroni Joins SK&A’s Board of Directors

  Paul Zaffaroni, retired President and COO Dendrite International, has joined SK&A Information Services’ board of directors. SK&A provides healthcare information solutions and databases.

• Agencies

  Coldwater Creek Launches Loyalty Program for Big Spenders

  Coldwater Creek is the latest company to reward its top shoppers with a new loyalty program that goes beyond in-store discounts.

• Agencies

  Omni Hotels Rewards Guests with iPhone giveaway

  Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties

• Agencies

  Krystal Offers Music Downloads with Chicken Promo

  Krystal restaurants are encouraging customers to try its new product with a free music download offer.

• Agencies

  PPAI to Create Global Strategy Council; Promotes Bellantone

  The Promotional Products Association International has promoted Paul Bellantone to executive vice president.

• Agencies

  Airheads Soccer Tour Comes to a Close

  Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.

• Intercontinental Hotels Group Forms New Marketing Team

  Intercontinental Hotels Group has created a new global marketing team to drive brand development.

• Agencies

  NPD Reports Kids Buy On Impulse with Gift Cards

  Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices.

• MTVU Promotes Marketing and Programming Heads

  MTV college channel mtvU has named Chris McCarthy, head of marketing, to senior vice president and Ross Martin, head of programming to vice president.

• Agencies

  Duyff International Debuts New Travel Awards Card

  Duyff International has launched a incentive travel gift card for corporate incentive and recognition programs