Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.
The last stop, the National Championships held in Frisco, TX, this week through July 29, features soccer-related activities, giant games of tag and massive water bottles.
The tour kicked off in May at eight U.S. Youth Soccer events in North Little Rock, AK, on the road to the championships in Frisco. An estimated 2,000 players and their families participated or attended that phase of the tour, according to Innova Marketing, which handled the tour.
The target demographic for the Airheads promotion is kids aged six to 12, Ben Miller, an Innova account executive said.
“It’s a different kind of interaction at the tournaments,” Miller said. “Kids can hang out together and play soccer-related games.”
The Airheads Hummer is also making stops at local amusement parks, skate parks and retail locations.
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