Chief Marketer Staff, Author at Chief Marketer

Universal Offers DeLorean In ‘Back To The Future’ Sweeps

Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.

Agencies

Yahoo Touchdown Dance Contest Fuels Football Fantasies

Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products.

Agencies

Geek Squad Seeks Next Big Idea

The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea.

Nickelodeon Promotes Rosenstein to Senior VP Resorts, Theatricals

Nickelodeon has promoted Stuart Rosenstein to senior vice president, resorts and theatricals, Nickelodeon Recreation.

News Briefs

20th CENTURY FOX LICENSING AND MERCHANDISING: has appointed Amy Lorbati, former vice president of worldwide television promotions, as vice president of marketing partnerships and advertising strategy for Fox Mobile Entertainment, a division of Jamster

Agencies

Meet the Broker: Donna Mallinson

Today we meet Donna Mallinson, president of List Counsellors Inc., a three-person company in Allentown, NJ, where she does the list brokerage work.

Listline e-Newsletter 08/02/07

Direct Media Inc. has been selected to manage a list of 108,969
subscribers to the entertainment guide Time Out New York (TONY).
Subscribers’ median age is 38 and median household income $103,000.

Agencies

Live From Fast Forward: Branding is an Attitude, Says Hefner

“The word brand is mostly overused,” said Christie Hefner, chairman and chief executive officer, Playboy Enterprises. “To me a brand is an attitude about life that is sufficiently strong for the consumer — that the brand can extend itself from its core product to other products that consumers can self-identify with.”

Digital

ICrossing Acquires Proxicom

ICrossing Inc. has acquired Web development agency Proxicom Inc. for an undisclosed sum.

Protocol Divests Fulfillment Operation

Protocol Integrated Direct Marketing has divested its replication and fulfillment division (RFD) to an investment group which includes its former owners.