Chief Marketer Staff

• Keeping Content Strategy on Target

  Today’s consumers are very sophisticated when it comes to how they find content on the Web. Marketers need to be responsive and adjust their content strategies around the vehicles used to generate leads and traffic to get—and maintain—their target’s mindshare.

• Agencies

  Loose Cannon: A Tale of Very Snail Mail

  Somewhere, a list manager is being flogged.

  No, no, hold your sympathy. There is no need to stay the hand that chastises someone who rented out a 30-year-old name.

• Listline e-Newsletter 08/06/07

  This database consists of 532,000 e-mail addresses enhanced with
  Donnelley lifestyle data. Matching postal addresses are available.

• Agencies

  Senate Bill Re-authorizes Do-not-Call Registry Fees

  The Senate Commerce, Science and Transportation Committee has unanimously reported out a bill that will extend the financial underpinnings of the federal Do Not Call Registry.

• Mobile

  College Students More Likely to Accept Mobile Ads: Study

  More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.

• Digital

  Accoona Files for Initial Public Offering

  Internet seller and search engine Accoona announced Friday it hopes to raise up to $81 million in capital through an initial public offering.

• Direct Marketing Hits the Footlights

  A play written by direct marketer Albert Fried-Cassorla about a DMer’s travails promoting sunglasses that cure depression will have its debut performance next week.

• Agencies

  Chocolate Company and Etiquette Author Launch Thank You Contest

  A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness.

• Agencies

  Staples Launches Back to School Promo

  Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party.

• OgilvyAction Hires Mueller as Business Director

  OgilvyAction, the brand activation arm of Ogilvy Group, has named Scott Mueller as executive vice president and business director in its New York office.