Chief Marketer Staff
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Agencies
Sharper Image DM Sales Drop 67% in August
Sharper Image Corp. posted sales of $21.9 million for August, a 34% drop from sales of $33.4 million in the prior year.
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Agencies
Jos. A. Banks August DM Sales Rise 1.1%
Jos. A. Bank Clothiers Inc. reported net sales of $33.9 million for August, a 14.5% increase over $29.6 million in the prior year.
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MasterCard Lets Fans Personalize Manning ‘Pep Talks’
MasterCard is adding an interactive element to its new National Football League TV spots, letting fans personalize and e-mail “Priceless Pep Talks from Peyton Manning.”
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Agencies
Hot Tamales Candy Goes on Tour
Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.
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Agencies
4Kids TV Kicks Off Sixth Season with Sweepstakes
4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items
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Airlines Make Connections with NFL Teams
Two major airlines have unveiled long-term marketing deals with pro football teams as the National Football League season is kicking off.
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News Brief
STARBUCKS CORP.: struck a deal with Apple Inc. to let patrons buy tunes from Apple’s iTunes music store in Starbucks coffee shops without paying WiFi connection fees.
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Checkers Names ML Rogers Creative AOR
Checkers Drive-in Restaurants, Inc. has named ML Rogers as its creative agency of record.
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Agencies
Meet the Broker: Catherine Walli
Today we meet Catherine Walli, managing director of Commonwealth Lists, a Fairfax, VA-based list brokerage and management company that specializes in direct mail fundraising.
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