Chief Marketer Staff

• Agencies

  Liquidators Win Bid to Buy Bombay Co.

  A joint venture of Gordon Brothers Retail Partners and Hilco Merchant Resources has submitted the winning bid in the auction to acquire the operations of Bombay Co. Inc., the direct marketer and retailer and that filed Chapter 11 bankruptcy late last month.

• Agencies

  Live From DMA07: Greco Calls on DMers to Post Opt-Out Notices on Each Mailing

  As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.

• Agencies

  Live From DMA07: Kenneth Cole Thinks Outside the Shoe Box

  When Kenneth Cole first began his business, he learned an important lesson. The best course of action may be the least expensive — and most simple — one.

• Email

  Live From DMA07: E-mail Pulls Top Response for Lead Gen

  (PromoXTRA) Marketers who want to generate leads should turn to e-mail.

  E-mail produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

• Live From DMA07: New B-to-B Co-op Offers The Joy of Lex

  The newest player in the business-to-business cooperative database space is the List Exchange Database, or LexBase, a 75-million name file from Edith Roman Associates Inc.

• Agencies

  Live From DMA07: Affinion Debuts DM Division

  Affinity marketing firm Affinion has launched a new direct marketing services unit, Affinion Direct Response Group (ADRG). ADRG formally coalesces the marketing strategy, creative design, database modeling, direct mail, telemarketing and analysis functions the company offered into a single organization.

• Live From DMA07: KnowledgeBase Breaks Out the Boomers

  Contrary to what many pundits think, the baby boomers are not all the same. And KnowledgeBase Marketing has set up to leverage that fact with a new clustering system called Generations.

• Digital

  24/7 Real Media Integrates Marketing With Chinese Search Engine

  24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China’s largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.

• Digital

  Online Shopping Holds Greater Appeal for Social Network Site Visitors

  Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.

• Agencies

  Disney Pushes Branded Produce, Snacks at Retail

  Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall.

  The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray.