24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China’s largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.
“This will be very beneficial for advertisers with global search campaigns, especially those with a desire to reach China’s rapidly growing online population,” said in a statement Ian Leuchars, senior vice president of search marketing services for 24/7 Real Media.
The agency has been managing paid search campaigns in China for more than two years. China’s online advertising market is projected to be worth $1.5 billion by the end of 2010.
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