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Chief Marketer Staff

  • Agencies

    Arby’s Issues Kenseth-Branded Gift Cards

    In the latest sponsorship tie-in to NASCAR driver Matt Kenseth, Arby’s is selling limited edition gift cards bearing Kenseth’s picture.

  • Mobile

    Motricity to Acquire Infospace’s Mobile Services Biz

    Motricity, a leading provider of mobile content services and solutions, has signed a definitive agreement to acquire the mobile services business unit of InfoSpace, Inc. a leading developer of mobile technologies and infrastructure services, for approximately $135 million in an all-cash transaction.

  • Agencies

    Rewards Network Names New CMO

    Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer.

  • Agencies

    Postscripts

    LEXMARK INTERNATIONAL: has launched an online rewards program, which gives people the chance to earn free Lexmark-branded inkjet cartridges for buying and returning the cartridges.

  • News Brief

    PROMOWORKS: has named M. James Rollberg as vice president of its consumer insights group.

  • Agencies

    Meet the Broker Headlines

     

  • Email

    Utah? What Utah? Lemme Sell You a Study

    Want to become a leader in online marketing? Then buy a little trade group and issue press releases about

  • Email

    Strongmail Debuts New Capabilities

    Strongmail yesterday announced Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

    According to Strongmail’s vice president of market and product strategy, Tricia Robinson-Pridemore, updates to the company’s offering include a better user interface and an ability to work with multiple databases.

  • Email

    Yesmail Direct for Small Businesses Unveiled

    Marketing services provider Yesmail yesterday announced a new package of services aimed at small businesses.

    Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.

  • Listline e-Newsletter 10/16/07

    Zoom Information Inc. has chosen Worldata to manage its postal, e-mail
    and telemarketing lists. The ZoomInfo master file identifies more than
    19.3 million business contacts across thousands of industries in the
    U.S. and Canada. Data is sourced via ZoomInfo, an Internet search
    engine.