* ZoomInfo
* Fashion and Accessories
* Security Director News
* IT Decision Makers from Tippit with Phones
* Premium Gold Card Applicants
* Automotive Interest Respondents
* MeritDirect Business Owners at Home Address
* ALEXA Adds Product Category Selects
LISTS UNDER NEW MANAGEMENT
ZoomInfo
Zoom Information Inc. has chosen Worldata to manage its postal, e-mail and telemarketing lists. The ZoomInfo master file identifies more than 19.3 million business contacts across thousands of industries in the U.S. and Canada. Data is sourced via ZoomInfo, an Internet search engine. Walter Karl Inc. formerly managed these files.
Selections: Phone numbers, number of employees, recency, SIC code, job title/function, one per company
Sample usage: Citrix, Williams-Sonoma, Avaya, EMC
Price: $150/M (postal file); $275/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Fashion and Accessories
ITW Publishing recently appointed Midwest Direct Marketing Inc. to oversee its Fashion and Accessories master file. More than 17.2 million consumers are named. These individuals’ average age is 44 and average income $48,000. Sources for this enhanced file include mail order response, subscriptions and surveys. This file was formerly handled in-house.
Selections: Demographics, lifestyle, gender, state/SCF/ZIP
Price: $60/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; [email protected])
NEW LISTS
Security Director News
United Publications Inc. has introduced a list of 21,817 subscribers to Security Director News. Recipients include individuals who are security directors in business, industry, universities and government. This file also reaches vendors in these markets.
Selections: Job title/function, primary business, number of employees, products used/specified, gender, state/SCF/ZIP
Price: $165/M
Contact: Bethesda List Center Inc., David. James (301-968-1712; [email protected])
IT Decision Makers from Tippit with Phones
Online publisher Tippit Inc. has released this list of 15,308 information technology professionals with phone numbers. This file includes CIOs, CTOs, IT directors, consultants, project managers, programmers and other IT personnel. A file with 53,825 e-mail addresses has been available for some time.
Selections: Hotlines
Price: $200/M (telemarketing file)
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])
Premium Gold Card Applicants
Consumers who applied online for secured credit cards are identified. Segments with 367,196 e-mail addresses and 275,397 telephone numbers are available. These individuals logged into an online credit checking system to submit applications, which were approved or rejected within one minute. The average sale was $49.
Selections: Hotlines, age, ethnicity, gender, homeowner, income, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $95/M (e-mail file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
Automotive Interest Respondents
Some 986,710 names have been assembled on this list, including 625,838 e-mail addresses. These individuals indicated they’re interested in purchasing a new or used vehicle, either by responding to an online offer or visiting a Web site.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
MeritDirect Business Owners at Home Address
Some 7.5 million owners of businesses and other self-employed individuals are offered on this database. Demographics and other information from various consumer databases have been overlaid on a compiled list of business owners to create a new database.
Selections: Business/home phone numbers, business address, business revenue, number of employees, ethnicity, gender, household income, home value, industry, state/SCF/ZIP
Price: $105/M
Contact: MeritDirect, Danielle Zaborski (914-368-1090; [email protected])
IN THE NEWS
ALEXA Adds Product Category Selects
The American List Exchange Association (ALEXA) has added numerous product selections to the enhanced ALEXA file. These include selections for women’s apparel, large size apparel, men’s apparel, gifts and collectibles, home decor, children’s merchandise, shoes, gardening, personal care and a combined jewelry and accessories select. These are available on individual list titles offered by members of ALEXA.
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