Chief Marketer Staff, Author at Chief Marketer

Online Marketer Set to Try Offline Tactic Next Year

Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men’s neckwear.

Agencies

Slow-Growing Site Offers Connectivity Equipment

In 1997, Tony Casazza, president of Atcom Services Inc. — a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems — decided he wanted to become an online retailer in this budding industry.

Agencies

Seven Basic Tips for Finding Successful Lists

You’ve read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion.

Listline e-Newsletter 11/07/07

Lake Group Media Inc. has been chosen to manage the Missionary
Association of Mary Immaculate’s donor file

Agencies

Advo Acquisition Boosts Valassis’ Fortunes

Valassis saw its third-quarter revenue jump from $248.9 million a year ago to $607.2 million during the quarter just ended. But nearly all of this increase reflects $348.9 million in revenue generated by Advo, which Valassis acquired on March 2.

Agencies

D&B Acquires CDI Provider Purisma

D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.

Agencies

Direct Sales, Free People Brand Lead Growth At Urban Outfitters

Clothier Urban Outfitters reported $379.3 million in third quarter revenue, up from $308.4 million a year earlier. The company did not report its net income for the quarter.

Digital

Mercado SEO Feature Geared For Online Catalogs

Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers.

Email

MailChimp Unveils A/B Split Test Feature

MailChimp, a do-it-yourself e-mail service provider aimed at small businesses, has developed a feature enabling its customers to do automatic A/B split tests.

Digital

Advertisers Under-use Optimization Technology: Jupiter

While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.