D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.
According to D&B, the acquisition gives the company deeper reach into the CDI marketplace. Additionally, the acquired capabilities dovetail with D&B’s DUNSRight and provide D&B with a product that can operate well within a customer’s firewall.
It also allows D&B to offer a low-cost CDI solution to middle-market customers, according to a company statement.
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