* Missionary Association of Mary Immaculate
* MCM Electronics Catalog
* Mosaico Book Club/Circulo de Lectores
* National Arbor Day Foundation Give-a-Tree Donors
* Automobile DNA Owner Consumer
* BeatThatQuote.com
* Harlequin Canada Paid Debtors
* Direct Response Technologies Offers E-mail List Services
LISTS UNDER NEW MANAGEMENT
Missionary Association of Mary Immaculate
Lake Group Media Inc. has been chosen to manage the Missionary Association of Mary Immaculate’s donor file. It names 646,222 who made direct mail contributions ranging from $15 to $20 during the last 24 months. A separate list of catalog donors identifies 40,502, three-quarters of whom are women. Direct Media Inc. had been handling this account.
Selections: Hotlines, dollar, gender, state/SCF/ZIP
Sample usage (donor file): American Institute for Cancer Research, Catholic Charities, Christian Appalachian Project, Covenant House, Creative Irish Gifts, Franciscan Friars of the Atonement, Guideposts Association Inc., Hanna Boys Center, Maryknoll Sisters, Mercy Home for Boys and Girls, National Cancer Research Center, Paralyzed Veterans of America, Sacred Heart Southern Missions, Salesian Missions, Salvation Army, Smile Train, Society of the Little Flower
Price: $85/M
Contact: Lake Group Media Inc., Jed Dorney (914-925-2476; [email protected])
MCM Electronics Catalog
Direct Media Inc. has been tapped to oversee MCM Electronics’ list of 418,826 catalog buyers. The unit of sale was $125 for computer hardware and related products. Matt Brown and Associates was the previous manager.
Selections: Quarterly hotlines, business/home address, company size, SIC code, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Mike Miles (203-532-3851; [email protected])
Mosaico Book Club/Circulo de Lectores
Specialists Marketing Services Inc. recently assumed management of two Spanish-language book club files for Doubleday Entertainment. Mosaico has 264,753 members and Circulo de Lectores 37,140. Roughly 25% are men. The sources are direct mail (65%), print advertising and the Internet. ALC Data Management formerly managed these lists.
Selections (depending on file): Dollar, paid, gender, product book buyers, credit plus, adult’s/child’s age, presence of children, change of address, Internet, hotlines, paid premium, state/SCF/ZIP
Sample usage (depending on file): Editorial Televisa, Guideposts Association Inc., National Magazine Exchange, Reader’s Digest Association, Rodale Inc., TV Guide, Unity School of Christianity, American Red Cross, Catholic Relief Services, Children International, Covenant House, Cystic Fibrosis Foundation, Marian Helpers, Oblate Missions, Priests of the Sacred Heart, Salesian Missions, St. Jude Hospital, U.S. Committee for UNICEF, Peoples Benefits, Columbia House, Indiana Botanic Garden, International Home Shopping, International Master Publishing, Sun Chlorella, Tabak’s Health Products, Todoelle, Lillian Vernon Corp., Kabbalah Center New York, Mundo Latino
Price: $100/M
Contact: Specialists Marketing Services Inc., Mary Ann Montalbano (201-865-5800, ext. 2204; [email protected])
NEW LISTS
National Arbor Day Foundation Give-a-Tree Donors
This is a list of those who bought greeting cards and had trees planted in national forests in honor of card recipients. More than 67,000 contributors who gave $15 to $100 in the last 12 months are named.
Selections: Gender, source, state/SCF/ZIP
Price: $90/M
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; [email protected])
Automobile DNA Owner Consumer
More than 20 million postal addresses and 9.5 million e-mail addresses are listed here. The source is response data from print and online surveys of new car buyers and follow-up polls of consumers who brought vehicles to dealerships for service. The largest counts are available for Chevrolet, followed by Ford, BMW and Honda. Daily, weekly, monthly and quarterly hotlines are offered.
Selections: Hotlines, phone numbers, vehicle make/model, gender, state/SCF/ZIP
Price: $80/M (postal or e-mail file)
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
BeatThatQuote.com
More than 500,000 postal addresses and 400,000 phone numbers for consumers in the United Kingdom are on this master file. These individuals used BeatTheQuote.com to identify competitive quotes for a broad range of financial products. The site offers information about bank accounts, loans, credit cards and other services.
Selections: Gender, age, date of birth, landline/mobile phone numbers, investment, pension, life insurance, mortgages, loans, home insurance, motor insurance, recency, geographic
Price: $250/M (approximate equivalent)
Contact: Howse Jackson Marketing Ltd., Ian Jackson (01296-468558; [email protected])
CANADIAN LIST NEWS
Harlequin Canada Paid Debtors
A file of continuity club members who paid overdue invoices after receiving letters requesting payment. These 4,764 customers spent an average of $60 for romance novels. More than a third live in Ontario. The main source (90%) is direct mail.
Selections: Gender, age, income, FSA, province
Price: $90/M (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])
IN THE NEWS
Direct Response Technologies Offers E-mail List Services
Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc. It’s an add-on to Direct Response’s DirectTrack online data-tracking technology that monitors compliance with federal Can Spam e-mail list regulations and detects errors related to list suppression, unauthorized use of lists and inappropriate list deduplication.
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