This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third […]

As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University that merges […]

Heather Bennett, executive vice president, marketing and ecommerce at Michaels, discusses early holiday shopping, inflation and the challenges of marketing in 2024 with how shoppers consume content in this exclusive interview.   Heather Bennett, executive vice president, marketing and ecommerce, at Michaels is “very pleased” with its holiday season so far. And it’s only October.   […]

Topgolf doesn’t usually launch products, so when The Sure Thing club came about, the entertainment brand needed to take a big swing. Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to […]

True Classic’s $12 a year membership drives significant repeat purchases, said its VP of customer experience. The brand also boosted its CSAT score with a delivery date integration.   Apparel retailer True Classic wants enrolling in its paid membership program to be a “no-brainer,” said Breanna Moreno, vice president of customer experience.   And for […]

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on to effectively reach their audiences in the next 12–18 months? Bill Schild, GM, The Americas, Channel Factory, offers his insights. A generational shift in consumption Younger generations have already earned […]

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.