Amazon Has Built a Real-Time Bidding Ad Platform, Which Could Be Introduced in Q1 2013
Amazon is a lot of things, but could the e-commerce giant become a major online advertising player in 2013? Word is Amazon has built its own real-time bidding platform, which enables the company to retarget its users across the Web based on browsing and purchase habits on Amazon-owned properties. “Given Amazon’s recommendation engine and general…