This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.

By Moe Nagle Competition for eyeballs is fierce. Just ask Deloitte, noting in its 2025 Digital Media Trends report, studios and streaming providers are facing off while social video platforms are proving contenders. Streaming and on-demand viewing are shifting traditional ad models. The surge in recent years in streaming on-demand video has resulted in fragmented […]

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]

Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.

This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”

This week’s hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Uber’s Lost and Found.

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased after implementing the tool. Product detail pages are one of the most critical pages on an ecommerce site, responsible for educating shoppers with everything they need to […]

From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. Identity and addressability is the newest frontier.

PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.