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  • AI And Smart Tech: AdExchanger Does CES 2025

    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor,  we dig into what caught our eye this year.

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  • As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App

    TikTok is set to go dark on Jan. 19 if the law that bans the social media app in the U.S. is upheld by the Supreme Court. Today, the nine justices are hearing arguments from lawyers representing TikTok, content creators and the government, and a decision is expected to come in the next few days. […]

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  • Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data

    No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences.

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  • The AI Blueprint for 2025: Guardrails, Data, and the Human Touch

    AI is transforming how business gets done — and in 2025, those changes will only accelerate. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.

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  • Streaming And Measurement Took Center Stage At CES

    The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year. As the connected TV market consolidates and measurement competition intensifies, streamers and video […]

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  • Off the Menu: What Venu’s Demise Really Means

    The words “shocker” and “stunning” have been thrown around following the news that Disney, Fox Corp. and Warner Bros. Discovery are discontinuing plans to launch Venu Sports, but there have been red flags on the field since its genesis.

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  • Shoppers embrace generative AI  

    Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey.   At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]

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  • CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish

    PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.

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  • How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse

    First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue. 

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  • Human and Tollbit Announce Publisher Tools To Ensure AI Agents Pay for Content Access

    AI companies have been training their models using publishers’ content without asking or paying for it, making publishers angry enough to sue. A new partnership between HUMAN Security and TollBit might help fix this problem.

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