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eBay’s Head of Global Growth, Jody Ford, on its Social Shrewdness
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. Here's 50 tips.
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
The digital skills required by European and U.S. executives are changing fast.
The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
Arby's CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known for only one thing, beef.
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.