After much fanfare, the 2016 PepsiMoji campaign is officially underway—globally.
The campaign brings some unique marketing elements like the 100 5-second ads that run digitally and on broadcast TV in the U.S. Pepsi cans and bottles are emblazoned with more than 600 original emoji designs expressing all kinds of emotions. The brand hopes to ignite a worldwide conversation this summer with the hashtag #SayItWithPepsi.
“The iconic Pepsi globe is synonymous with so much–adventure, excitement, fun–and, like emojis, represents a range of unlimited emotions without saying a word,” said Carla Hassan, senior vice president, global brand management, Global Beverage Group, PepsiCo. “The ‘Say It With Pepsi’ campaign celebrates the universal connection and communication emojis provide, with our PepsiMoji language sparking unexpected conversations and action around the world this year—going beyond the expected emoji experience.”
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