Articles by Patty Odell

Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate. He talks about the transformation and how his team is getting the word to consumers.

Heather Balsley, svp of global marketing, mainstream brands, at IHG Hotels & Resorts takes us through the strategy and execution.

Less than 30 percent of plastic bottles get recycled in the U.S. Poland Spring is trying to help with a new social campaign.

Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention.

In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.

To better understand why the CMO lifespan is so short compared to others in the c-suite, Engage Talent conducted research that may provide some clues.

Fifty passes will be up for grabs on Thursday for $500 each. Don't delay. There's only a 30-minute window to purchase one.

After pausing marketing for the film “The Hunt,” the studio has canceled plans to release the thriller following a series of mass shootings.