Patty Odell

• 

  Acquisition

  The Future of CX is in for Profound Change: Forrester

  There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

• 

  Acquisition

  ADT Brand Transformation Brings Evolution and Innovation

  CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
  He talks about the transformation and how his team is getting the word to consumers.

• 

  Acquisition

  IHG Hotels & Resorts Plunks Down its Largest Single Marketing Investment in a Decade

  Heather Balsley, svp of global marketing, mainstream brands, at
  IHG Hotels & Resorts takes us through the strategy and execution.

• 

  Acquisition

  Poland Spring Taps Instagram Love to Encourage Recycling

  Less than 30 percent of plastic bottles get recycled in the U.S.
  Poland Spring is trying to help with a new social campaign.

• 

  Acquisition

  Codes on Cans Drive Pringles New Esports Deal

  In support of a new esports sponsorship deal, Pringles has released 115
  million cans across Europe with codes to win an exclusive Legacy skin.

• 

  Engage & Convert

  Dissatisfaction Top Reason CMOs Move On

  To better understand why the CMO lifespan is so short compared to others in
  the c-suite, Engage Talent conducted research that may provide some clues.

• 

  Digital

  Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes

  Fifty passes will be up for grabs on Thursday for $500 each. Don’t delay.
  There’s only a 30-minute window to purchase one.

• 

  Acquisition

  Marketing is Paused, Then Film Featuring Conservatives Hunted for Sport is Pulled

  After pausing marketing for the film “The Hunt,” the studio has canceled
  plans to release the thriller following a series of mass shootings.

• 

  Acquisition

  Frito-Lay Reprises Snackable “Note” Packs

  Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
  back to school this fall with a handwritten note on the packaging.

• 

  Acquisition

  Forever 21 and Macy’s Upset Women with Dumb Marketing

  Despite all the conversations, insights and education around
  marketing to women, some brands still don’t get it.