Patty Odell, Author at Chief Marketer

Portland can practically sell itself with its majestic mountains and rocky
coastline, but marketers had a different plan—The Portlanders.

The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you.

Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays.

The partnership swirls around the introduction of
a new Stacy’s cheesy snack.

Workplaces of the future call for unprecedented change—here’s seven predictions.

Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to?

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.

Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose.

The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.

John Schnatter is in the midst of a raging PR crisis as partners head
for the hills and the company’s stock takes a hit.