Patty Odell

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  Acquisition

  “Whatever Froots Your Loops” Takes on Bullying with United Way

  A local campaign teaches kids about bullying through fun activities and discussions.

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  Engagement

  Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges

  A multigenerational workforce has its pros and cons, but most respondents
  to a new survey say it’s a good thing.

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  Acquisition

  Tweet—and a Knorr Meal will Appear at Your Door

  Knorr is using social media to encourage trial of its One Skillet Meals
  and its new delivery service.

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  Acquisition

  Catch Up on July’s Greatest B2C Reads

  From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
  some tips or advice on converting customers or rewriting your org structure? We’ve got that too!

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  Acquisition

  Nesquik Stages First Experience—Marketer Tells All

  Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
  its first experiential event came to be and how it all went down.

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  Acquisition

  Tweet Storm Brews Over “Urban Renewal Brewery” Name

  Things don’t always go as planned, do they?

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  Acquisition

  Domino’s Enters Esports with Other Heavy Hitters

  Domino’s has signed on as a presenting partner of Gfinity, scoring
  exclusivity within the quick service restaurant sector.

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  Acquisition

  BK Stunt Tackles Unfairness of Pink Tax

  Using one of its restaurants as a back drop, Burger King filmed unsuspecting
  female customers as they were charged more than men for the same box of fries.

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  Acquisition

  Voice-Activated Technology Goes Mainstream: Are You Ready?

  Smart speakers are now owned by 43 million people in the U.S.:
  That’s a huge audience that needs to be understood by marketers.

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  Acquisition

  Kristin Bell + Kids = Catchy Campaign for Old Navy

  The campaign is not only a way for Old Navy to drive store traffic, but it also
  taps into its cause platform ONward!