Patty Odell, Author at Chief Marketer

Acquisition

Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey

Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life.

Acquisition

SunTrust Runs its Own Playbook for Super Bowl Weekend

SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans.

Acquisition

Edgy Tone Pops in New Diet Coke Campaign

Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors.

Acquisition

A Revealing Campaign: Beauty Unaltered at CVS

Customers shopping the makeup aisles are finding marketing imagery
showing real women—beautiful freckles, moles and all.

Acquisition

Lowe’s Scores Massive Deal with the NFL

Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer.

Data & Analytics

Marketing Strategies at Risk: Six Predictions

Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.

Acquisition

How Sun-Maid is Back in the Spotlight After a Decade in the Dark

With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years.

Acquisition

Michael Hall to Star in Skittles Game Day Musical

For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play.

Acquisition

Hotels.com Calls for Super Bowl Fans to Make Game Day Babies

If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII.

Acquisition

Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com

The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips.