Patty Odell

• Agencies

  Deal and Promotion Seeking Behavior Grows

  Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.

• Agencies

  IHG Adds Instant Rewards to Encourage “Light User” Loyalty

  IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

• Agencies

  Cracker Barrel Builds Database with Sweepstakes

  Cracker Barrel Old Country Stores is runnings the

• Social

  Bloggers Help Change Perception of Crocs Footwear

  Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.

• Agencies

  HGTV Sidesteps Mass Media for a Slate of Splashy Events

  HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.

• Agencies

  How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane

  Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

• Social

  Amex Links Spending to Farmville Rewards

  American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.

• Agencies

  Coupons at Center of $5 Million True Lemon Summer Campaign

  True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

• Mobile

  Lack of Staff, Strategy, Top Obstacles to Mobile Marketing

  Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.

• Agencies

  Customers Influence Trajectory of Mike’s Hard Lemonade Marketing

  Mike’s Hard Lemonade is out with its national summer campaign,