HGTV Sidesteps Mass Media for a Slate of Splashy Events
HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.
HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.
Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.
American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.
True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.
Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.
Mike's Hard Lemonade is out with its national summer campaign,
Brands use social media to measure event activation and amplify the message.
Carl
If you want to implement Enterprise Loyalty into your business, here are three things to consider.
More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study