Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. It will still stay at the Salt Palace in […]

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had

Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn […]

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than […]

When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion?  Traditionally, the World […]

Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk.  The index benchmarks 101 customer service and engagement capabilities from […]

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires CPG Agency has added three new senior members to its Creative Studio. Melanie Goodwin joins as senior creative strategist. Chris Merrifield joins as senior creative director. Dave Leong joins as […]

Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.