When it comes to customer acquisition and retention, Facebook appears to be of utmost importance for local merchants, according to a survey conducted by Reply.com. Nevertheless, email remains an important tool for retaining new customers. Reply.com’s “Pulse of Local Business Survey” found that 65.1 percent of respondents said they use Facebook to acquire new customers […]

Clearpoint Agency, a PR firm serving B2B and B2C clients in various industries, has created an infographic covering why and how social media marketing is relevant for B2B companies. Here are some of the interesting bits of information it shares: –

In yet another stroke of bad news for daily deals, a survey conducted by Reply.com found that the majority of local merchants in the U.S. haven’t run a daily deal in the past six months. More than 6 out of 10 respondents said it’s unlikely that they’ll run such a campaign in the near future. […]

Display advertising has endured a lot of criticism recently, but that doesn’t change the fact that it’s still a significant medium. According to IAB and PwC’s report recapping online advertising in 2012, display-related advertising (i.e., display/banner ads, rich media, digital video and sponsorship) accounted for $12.0 billion in revenue in 2012, or 33 percent of […]

Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook. […]

Google AdWords is used by about 4 in 10 local businesses, according to a recent survey conducted by Reply.com. However, local merchants using AdWords aren’t getting great results. According to Reply.com’s survey, 39 percent of respondents have used Google AdWords. Of this group, 39 percent said they find AdWords to be somewhat easy to use, […]

B2B marketers who were taken by surprise by the punishment that Google’s Penguin 2.0 algorithm update got what they deserved, and those who are continuing in their quest of building spammy links need to wake up and smell the proverbial coffee. “I’ve been working in the B2B space for years now, and I’ve learned over […]

Edo Interactive, a company that helps advertisers run card-linked offers, has put together an infographic that helps marketers better understand what kind of reach $100,000 actually buys across various channels. The presented information not-so-quietly makes a case for edo’s line of work, but it pulls together data from various resources and presents a helpful overview […]

About two weeks ago, Facebook announced that it was taking its Graph Search beyond beta, promising to roll the product out more broadly in the coming weeks to people who use Facebook in U.S. English. The company said it was using user feedback to improve the speed, understanding, results and interface of its search product. […]

According to the findings of a recent survey from Yext, Facebook is becoming a prominent player in local search. As Graph Search improves, local businesses and national brands with multiple locations need to be aware of the implications and take action. Yext surveyed 1,001 U.S. adults in March and found that half of them said […]