Cyber Monday was a big hit, according to comScore. How big? Online spending on the day of e-commerce smiles hit $1.465 billion, up 17 percent from Cyber Monday in 2011. This marked the heaviest online spending day of all time. According to comScore, the $1.465 billion spent on Monday was 17 percent higher than the […]

FreeWebsite.com has created an infographic detailing how a brand can build their presence online and how it can help their business. “Today, businesses must establish a powerful presence online in order to attract customers near and far,” according to the company. “A website creates personal connections with customers by establishing loyalty through brand awareness. Websites […]

“Black Friday is like the ‘annual report’ for mobile advertising — a yearly snapshot of how mobile ads are progressing and evolving.” John Shomaker, CEO of AdJuggler, offers five trends we can expect to see during this year’s holiday shopping season. One of the trends he mentions is that smart hyperlocal mobile campaigns will create […]

If you have a Facebook page, you surely see that each of your posts reaches only a tiny segment of your audience. With Facebook clamoring to meet investors’ demands for a stronger revenue model, the social network is “encouraging” (i.e., strong-arming) page owners to pay to “promote” their posts to get “a wider reach to […]

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Is Groupon’s quirky CEO Andrew Mason on his way out? According to “sources close to the situation,” several Groupon board members have been seriously talking about making changes to the daily-deal giant’s leadership, including possibly replacing Mason with a more experienced CEO. “The board of Groupon has a regularly scheduled meeting later this week; sources […]

Canada-based LeadSift raised a seed round of $500,000 from Omers Ventures, a fund that has invested in other Canada-based startups like Hootsuite. LeadSift is a startup aiming to help businesses mine social media sites like Twitter and Foursquare for sales lead generation. The company plans to add Facebook and LinkedIn to the mix in the […]

Depending on where you live, there are 33-34 days until 2013 arrives. That doesn’t leave much time to dawdle as 2012 draws to its close, but marketers still have plenty of time to read up on the key trends that will affect their industry next year. To that end, below are 10 important trends lead-generation […]

Speed, perseverance and timing are all key factors when it comes to converting leads with phone and email contact. A new study from Leads360 looks at best practices for marketers using phone and email correspondences to convert their leads. Among the findings is that the sixth call might be the charm that closes the deal. […]

According to the Pew Research Center’s Internet & American Life Project, 85 percent of American adults own a cellphone. Of this segment, 82 percent use their cellphones to take a picture, 80 percent use them to send or receive text messages, and 56 percent use them to access the Internet. Additionally, 50 percent send or […]