Kaylee Hultgren, Author at Chief Marketer

Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences

Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.

Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

Engagement

Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

Technology

Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm

Three ways to approach last mile marketing to increase effectiveness.

Digital

Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.

Social

PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.

Data & Analytics

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

Data & Analytics

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.