Kaylee Hultgren, Author at Chief Marketer

Three CMOs on What It Takes to Ascend to the C-Suite

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

Marketers on Fire

Marketers on Fire: Walgreens CMO Linh Peters

We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.

Technology

Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae

We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.

Social

Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences

Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.

Engagement

Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

Engagement

Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

Technology

Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm

Three ways to approach last mile marketing to increase effectiveness.

Digital

Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.