Apple Delays IDFA Changes Until Early 2021
Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.
Articles by Kaylee Hultgren
2020 PRO AWARDS Winners Announced at Virtual Celebration
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
Nike and Facebook Up Their Ecommerce Game
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
Netflix and Nissan Embrace Drive-Thru Experiences During Pandemic
Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
Brands on Fire: Impossible Foods
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
Ecommerce Product Marketing: Three Insights for Creating Content
Three considerations for product marketers when devising content to attract online buyers.
What Marketers Need To Know About Gaming Consumers
Insights and research marketers can use for gaming-focused campaigns.
Insights on Executing Virtual Sponsorships From Jägermeister
Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.
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