Four Ways B2B Marketers Can Deliver a Positive User Experience
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
Articles by Kaylee Hultgren
What Marketers Need to Know About Information Technology Decision-Makers
Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.
Formulating Your 2020 Data-Driven Marketing Strategy
A sound data management strategy is critical as the landscape becomes more complex.
What Brand Marketers Should Teach Influencers About FTC Compliance
The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season
How 15 brands have approached holiday activations with experiences.
Insights for Marketers on CCPA Compliance
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Transparency and Safety: Eight Ways to Protect Your Brand From the Noise
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
NFL and Susan G. Komen Use Fortnite to Reach Online Gamers
The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
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