Articles by Kaylee Hultgren

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.

How your business can support those in need and demonstrate its values during COVID-19.

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.

Considerations for marketers who want to participate is the diversity conversation.

Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.

A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Seven unique scenarios experienced by moms today that can inform brands' marketing strategies