Articles by Kaylee Hultgren

For those businesses that have been greatly affected by the spread of Covid-19, here are tips on communicating to consumers.

As event cancellations in response to Covid-19 continue, businesses are pivoting to digital strategies and convention centers are taking precautions.

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

A review of U.S influencer marketing enforcement and guidance.

The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.

Keyword research tips for marketers to achieve higher search rankings for digital content.

How ecommerce businesses can enhance customer engagement and increase sales.

These B2B marketing stories were the most read so far this year.

How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.