Articles by Kaylee Hultgren

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

Six ways brands can communicate effectively to customers.

Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.

How Gartner’s VP Analyst, Customer Experience and Marketing, thinks brands can avoid "COVIDwashing."

New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.

Airbnb stepped up its virtual engagement by converting its live experiences platform into an online portal.

According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.

To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.

We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.

The NFL's partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.