10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
Articles by Kaylee Hultgren
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome's privacy announcement.
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends
Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Five Tips for Getting More ROI From Influencers
With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.
Three Ways to Incorporate Video Into Your Email Marketing Program
Three ways marketers can use video in email marketing to engage prospects.
Experiential Marketing Trends of the Year: 10 Case Studies
A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.
Four Content Trends for Marketing Pros in 2020
Crafting engaging content through brand communications will remain top of mind for marketers this year.
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