NerdWallet CMO on Brand Building During the COVID-19 Pandemic
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
Articles by Kaylee Hultgren
Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.
Veritas Technologies Converts Annual Global Sales Meeting to a Virtual Event
How the security software company created a live event with energy--despite the remote viewership.
Cross-Cultural Marketing in a Pandemic: Key Tenets for Business Leaders
An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.
AI Technology From IBM, Amazon and Microsoft Under Fire for Racial Bias
Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
How Companies Can Showcase Their Values During COVID-19
How your business can support those in need and demonstrate its values during COVID-19.
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
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